Prime Book Box
Book Box Subscription
Business opportunity: The children's books category is Amazon's largest driver of new-to-books customers; yet, Amazon is under penetrated in the category.
Goal: Be the go-to subscription service for children's books offering a curated collection to instil a love of reading at a young age. Try Prime Book Box today
Deliverable: Led the design of an omni-channel retail experience for the first Amazon-fulfilled Prime Book Box subscription. Collaborated closely with marketing, product, supply chain, and fulfillment teams to align touchpoints across digital discovery, subscription management, packaging, and delivery—ensuring a cohesive customer journey from initial awareness through unboxing experience. Jump to demo
Impact: In 2018, it was the 2nd largest physical subscription on Amazon, it has a 5% monthly churn (compared to 10% for other Amazon subscriptions) and a CSAT score of 4.26/5 contributing to exceptional customer retention.
The omni-channel retail experience generated rich customer behavior data that informed the first ML model to automate book curation, which later scaled to power gifting functionality and expand into pets box subscription.
